Our Beliefs: Babies are the key to our future. There is nothing more meaningful for parents than their connection with their baby. High-quality, safe and positive content is essential in programming for young children. When supervised and age-appropriate, electronic media can enrich the connection between parents and their baby and give them new opportunities for exploring and playing together. Our Vision: To give all babies a positive, meaningful and friendly start in life. Our Mission: To provide a unique, engaging experience for baby during the first stages of life. To supply parents with the best content for their babies when and where they want it, in the most convenient manner and means. To enable parents to have maximum control over the type of content and amount of exposure when introducing their baby to electronic media. To be a reliable, effective and trusted source of information for parents on topics related to the early stages of parenting.